There’s no doubt that the revolution in low-cost airfare has changed the tourism market. It’s not just a forecast on the horizon, but a palpable reality in current figures showing that each day brings more and more adherents. In terms of the industry itself, economic crises around the world have not been the main driver of the phenomenon, but they have truly helped accelerate and expand it to the point that, nowadays, this business model -born under the airline industry wings- has spread to different economic sectors.
A new type of client
Since the turn of the new millennium, with the 9/11 attacks and the rise in crude oil prices from conflicts in the Middle East, airline companies had to rethink their commercial strategies. While the biggest carriers did not prove the frontrunners in this regard, the budget airlines started to wade in, expanding their business and even building exclusive airports for their fleets.
According to recent trending studies, low-cost companies give consumers what they demand: lower prices, direct routes, quick online purchases and no intermediaries. Offering customized products with accurate pricing is essential considering that, for this type of consumer, pricing is the key.
Some of the main traditional airlines have now managed to enter this market by starting their own low-cost airfares with the aim of segmenting their market and adapting to this new type of client. Although the service and comfort are low-cost as well, fees are more competitive and become a great alternative for those who are not as demanding in their travel preferences and simply want to pay less.
Opportunities for every pocket
The fact that Internet is so accessible to the majority of the population has aided the low-cost trend substantially. It is a free medium on which to circulate promotions, as well as a platform for the potential customers to make reservations and buy tickets in the blink of an eye. Social Media is another new instrument that has recently come to scene to further bolster this revolution.
In any case, what is certain is that this revolution helps people with less purchasing power to have greater access to the tourist market, and that’s always a great thing. The future of low-cost tourism has arrived and there will certainly be new formulas and better possibilities for every budget. And remember that, whether you are choosing a regular flight or a low-cost one, you can always take control of what happens to your luggage while you travel using LugLoc and enjoying the journey.
Tips for low-cost flights
-Some of these flights take off from airports that are typically further from the city center. Make sure you take this into account when buying your tickets, so you can plan accordingly.
-The flight times may be unusual. Be aware that if public transportation does not run that early in the morning or late at night, you will have to take a taxi.
-Remember that low-cost flights may vary considerably in price from one day to another. You should take advantage of this if you are planning a trip in advance and check it day by day.
-In most cases, you have only one suitcase included in the price, which could be an issue if you have a lot to carry with you. Beware of the extra fees in low-cost flights.